Tip 1: Document. Don’t Create.
There is a simple way around this mental block: View your role on social media a sort of documentation, not creation.
Remember, you’re sharing the story of what you do, how you do it, and why you do it. You’re already creating something with your business, but the business of social media is in documenting and sharing what you’re already creating.
So don’t be intimidated by the idea of what to share. You’ll end up getting stuck over analyzing and never sharing anything! Make it easy on yourself by simply showing up online to broadcast what’s happening.
Next read: 3 Stages of Customer Relationships Explained