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We’re sharing insights, stories, and tips you need to grow your business at every stage

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Consistency on Social Media: A Key to Small Business Success

In today's digital world, social media has become essential for small businesses to connect with customers, expand their reach, and grow their brands. The key to unlocking the power of social media for your business lies in consistency. Consistency helps create a robust and authentic online presence, keeps your audience engaged, builds trust, reinforces your brand message, and reinforces your message.

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Planning Your Small Business’s Social Media

Marketing is like conversing with someone and building a relationship with them. Social media marketing, through that lens, is like casual conversation or small talk. It might seem silly or insignificant at the time, but those conversations build friendships.

Mindset and approach are crucial elements of any successful social media strategy. However, doing social media well as a business isn’t just about following all the best practices, being consistent, and posting promotional offers. While those things are still important, they won’t make your social media a valuable marketing tool.

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Preparing your business for social media

Marketing is like conversing with someone and building a relationship with them. Social media marketing, through that lens, is like casual conversation or small talk. It might seem silly or insignificant at the time, but those conversations build friendships.

Mindset and approach are crucial elements of any successful social media strategy. However, doing social media well as a business isn’t just about following all the best practices, being consistent, and posting promotional offers. While those things are still important, they won’t make your social media a valuable marketing tool.

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Why your business should be active on social media

You hear it constantly: “You need to be doing social media for your business!” But what does this mean, and is it worth your time? Social media is not a magic bullet to business success, but using it correctly will help you achieve specific objectives and accelerate your growth.

Because if your business has customers (and if you want more of them), social media is one of the easiest, cheapest, and most effective ways to reach them. Even better, once you reach them, social media gives you many different ways to interact with them and stay on their radar. Here’s what social media allows you to do with your business.

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Is your website building relationships?

Your relationship with your customers is like every other relationship you’ve known and maintained. It starts small, then grows over time as you both come to trust, believe in, and value each other as mutual exchanges of assets occur.

Marketing is about facilitating that relationship and helping your customers understand the parameters of the relationship. Often, your website will be where you make your first impressions. It might not have been where someone first heard of you, but when someone wants to know more about you, they’ll visit your website.

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3 Stages of Customer Relationships Explained

Whether it’s a friendship, romantic relationship, or business relationship, all relationships have rules and move through stages. That includes the relationships of small businesses with their ideal clients.

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