You hear it constantly: “You need to be doing social media for your business!” But what does this mean, and is it worth your time? Social media is not a magic bullet to business success, but using it correctly will help you achieve specific objectives and accelerate your growth.

Because if your business has customers (and if you want more of them), social media is one of the easiest, cheapest, and most effective ways to reach them. Even better, once you reach them, social media gives you many different ways to interact with them and stay on their radar. Here’s what social media allows you to do with your business.