Marketing is like conversing with someone and building a relationship with them. Social media marketing, through that lens, is like casual conversation or small talk. It might seem silly or insignificant at the time, but those conversations build friendships.

Mindset and approach are crucial elements of any successful social media strategy. However, doing social media well as a business isn’t just about following all the best practices, being consistent, and posting promotional offers. While those things are still important, they won’t make your social media a valuable marketing tool.

Every business wishes it could transform its website into a machine that prints money. If only it were as easy as placing a picture of your product with a big “BUY NOW” button!

It’s never that easy, though, and it’s never been that easy. The truth is, nobody has ever bought something before being convinced to buy it. When was the last time you bought something without reading a review, understanding its features, knowing about the company selling it, or having some prior experience with it?