Every business wishes it could transform its website into a machine that prints money. If only it were as easy as placing a picture of your product with a big “BUY NOW” button!

It’s never that easy, though, and it’s never been that easy. The truth is, nobody has ever bought something before being convinced to buy it. When was the last time you bought something without reading a review, understanding its features, knowing about the company selling it, or having some prior experience with it?

The goal of being in business with your customers is not just a monetary exchange. The goal is to increase value in the lives of both your customer and your business.