Calyan Wax Co.

Calyan Wax Co. was founded with a heartfelt mission to make a positive impact. Inspired by personal experiences, founder Jacob embarked on creating hand-poured soy candles that not only filled homes with natural scents but also supported survivors of human trafficking. Starting small in a backyard shed, Calyan grew steadily, selling candles online and partnering with local boutiques and retailers like Whole Foods. With every candle purchase, a portion of the proceeds directly combats human trafficking in North Texas. Beyond just candles, Calyan offers customers a meaningful way to support a cause and create peaceful, rejuvenating spaces at home.

hand-poured scented soy candle by calyan wax co

Our Partnership

Calyan Wax Co. partnered with us to share their story and boost their brand on social media. We've collaborated to create content that reflects their mission and values, strengthening their online presence with authentic storytelling and visually striking content. They have since expanded to Whole Foods, Sprouts, and Central Market.

  • Story Language & Roadmap

  • Social Media Management

  • Product Photography

  • Graphic Design

Telling Calyan Wax Co.'s Story

Content Creation

@calyanwaxco

Story Language & Roadmap

At 6th Ave Storytelling, the Storytelling Roadmap serves as the essential cornerstone of our marketing framework and the starting point for every brand's journey. This robust 80+ page document is packed with strategy, language, and personalized recommendations that will shape how you share your company with the world for years to come. It combines two powerful components: the Story Language and the Marketing Roadmap.

Story Language

A meticulously curated bank of copy tailored to resonate with your ideal customer. This consistent and compelling language serves as the bedrock of your messaging, helping to build trust and alignment with your audience.

Marketing Roadmap

Your personalized map to navigate your business's marketing, making story the driving force behind it. It includes a clear vision, strategic action plan, and detailed roadmap for your team or trusted agency to execute.