In this fashion-focused episode of Stories with Soul, Jamey and Melissa Ice are joined by a remarkable ( stylish) guest, Bekah Pollock and her husband Tyler Pollock. Bekah, a DFW native who was obsessed with “playing shop” from the youngest of years, is the passionate founder and buyer at Hale House Inc. She has managed to create and market a brand that generates insane buzz with its over 87 thousand Instagram followers - something many entrepreneurs can only dream of.

With over two decades of experience in enhancing women's lives through clothing and in-home decor, Bekah has mastered the art of curating fun pieces and exquisite gifts that cater to any woman's unique style. At their beloved brick-and-mortar on Camp Bowie in Fort Worth, Hale House, and through their thriving online store at https://shophalehouse.com/, Bekah goes beyond mere retail. She is passionate about offering expert styling advice that empowers others to look and feel their best.

Bekah is a picture of focus and determination. She always knew she wanted to open a boutique and spent years learning everything she could about the business. From studying retail marketing and management in college, to finding and frequenting inspiring boutiques (one of her favorites is Cotton Island in Dallas!), to moving to Chicago for an internship with Nordstrom as a young adult, Bekah became obsessed with what it would take to have a successful retail business of her own.

Hale House had humble beginnings as a decor-stuffed airstream setting up shop in parking lots across the city. Now, Hale House is a big and beautiful corner shop on Camp Bowie with a thriving eCommerce business at https://shophalehouse.com/ How did they manage to grow like they have? Bekah and Tyler attribute much of their success to an incredible, drop-focused in-house marketing strategy.

These two inspiring entrepreneurs and parents have found a beautiful blend of business and family, and they’re not slowing down anytime soon. Tune in to find out what’s next for one of Fort Worth’s favorite brands (hint: Jamey’s especially excited about it.) Whether you're an aspiring entrepreneur, a fashion enthusiast, or simply someone looking for inspiration in life and business, this episode is a must-listen as we explore the incredible journey of Bekah Pollock and Hale House Inc.