Rahr & Sons
Rahr & Sons is a family-owned craft brewery with deep roots in tradition and community. Dating back to 1847, the Rahr family's brewing legacy spans six generations, originating in Wisconsin before finding a new home in Fort Worth, Texas, in 2004. Erin and Fritz Rahr transformed an old Coca-Cola facility into a successful brewery, drawing on family support and expertise to pioneer North Texas' craft beer scene. Led by Erin Rahr, the brewery has become an award-winning, woman-owned operation, breaking industry barriers and giving back to the Fort Worth community through initiatives like donation meters and charity events. At Rahr & Sons, it's not just about beer; it's about fostering connections and creating lasting memories.
Our Partnership
We were thrilled when Rahr & Sons approached us with a unique opportunity: to refresh their brand for their 20th anniversary. They sought to update all aspects of their branding, delve back into their story, and share their journey from the past to the present while casting a vision for their future growth and evolution. Working closely with their team, we embarked on this exciting journey to revitalize their brand identity, reinvigorate their narrative, and position Rahr & Sons for continued success in the years to come.
Story Language & Roadmap
Brand Identity
Photography
Social Media Management
Merchandise
Telling Rahr & Sons' Story
Brand Identity
Content Creation
@rahrbrewing
Story Language & Roadmap
At 6th Ave Storytelling, the Storytelling Roadmap serves as the essential cornerstone of our marketing framework and the starting point for every brand's journey. This robust 80+ page document is packed with strategy, language, and personalized recommendations that will shape how you share your company with the world for years to come. It combines two powerful components: the Story Language and the Marketing Roadmap.
Story Language
A meticulously curated bank of copy tailored to resonate with your ideal customer. This consistent and compelling language serves as the bedrock of your messaging, helping to build trust and alignment with your audience.
Marketing Roadmap
Your personalized map to navigate your business's marketing, making story the driving force behind it. It includes a clear vision, strategic action plan, and detailed roadmap for your team or trusted agency to execute.
New Can Design
