The Birthday
Party Project
Founded by Paige Chenault, The Birthday Party Project is a nonprofit organization dedicated to bringing celebration and joy to children experiencing homelessness or in transition. Inspired by the image of a malnourished boy in Haiti, Paige recognized the power of celebrations to unite people and spark joy, motivating her to make a difference.
Since 2012, The Birthday Party Project has hosted over 13,000 birthday parties in collaboration with 68 organizations, spreading love and laughter to thousands of children. Their mission is to instill confidence and hope in children who may feel isolated and overlooked. Initiatives like Birthday Party in a Bag ensure every child feels celebrated, even during challenging times like the pandemic. With a presence in 15 markets across the United States, The Birthday Party Project continues to change lives one celebration at a time, proving that joy knows no bounds.
Our Partnership
Over three years, we partnered with The Birthday Party Project, supporting their transition from in-person to virtual events during COVID-19. Our role included managing social media, creating content, and conducting market photography in Los Angeles, San Francisco, and Chicago. We also assisted in initiatives like the American Greetings Card Partnership and launched the Power of Ten campaign, developing a brand identity and executing a comprehensive promotional effort.
Story Language & Roadmap
Brand Identity
Social Media Management
Photography
Marketing Campaigns
Content Creation
Telling The Birthday Party Project's Story
Brand Identity for ‘The Power of Ten’
Content Creation
@thebirthdaypartyproject
Story Language & Roadmap
At 6th Ave Storytelling, the Storytelling Roadmap serves as the essential cornerstone of our marketing framework and the starting point for every brand's journey. This robust 80+ page document is packed with strategy, language, and personalized recommendations that will shape how you share your company with the world for years to come. It combines two powerful components: the Story Language and the Marketing Roadmap.
Story Language
A meticulously curated bank of copy tailored to resonate with your ideal customer. This consistent and compelling language serves as the bedrock of your messaging, helping to build trust and alignment with your audience.
Marketing Roadmap
Your personalized map to navigate your business's marketing, making story the driving force behind it. It includes a clear vision, strategic action plan, and detailed roadmap for your team or trusted agency to execute.