Every business wishes it could transform its website into a machine that prints money. If only it were as easy as placing a picture of your product with a big “BUY NOW” button!

It’s never that easy, though, and it’s never been that easy. The truth is, nobody has ever bought something before being convinced to buy it. When was the last time you bought something without reading a review, understanding its features, knowing about the company selling it, or having some prior experience with it?

The goal of being in business with your customers is not just a monetary exchange. The goal is to increase value in the lives of both your customer and your business.

Whether it’s a friendship, romantic relationship, or business relationship, all relationships have rules and move through stages. That includes the relationships of small businesses with their ideal clients.

The idea of posting consistently on social media can feel intimidating. You may wonder how you could create meaningful pieces of content multiple times each week without eventually running out of ideas.

You hear it all the time: “You need to be doing social media for your business!” But what does this really mean, and is it really worth your time? Social media is not a magic bullet to business success, but …