Lizzy Bentley: Founder & CEO of City Boots

In this inspiring episode of Stories with Soul, Jamey sits down with Lizzy Bentley, founder and CEO of City Boots. Lizzy shares her journey from finance professional to boot designer, and how a passion for vintage cowboy boots led to creating one of Fort Worth's most distinctive fashion brands.

Through candid conversation, Lizzy opens up about starting City Boots with just six pre-orders on Instagram, and how she bootstrapped the company by reinvesting every dollar for the first five years. She discusses navigating the challenges of leadership, the importance of measured risk-taking, and how personal tragedy shaped both her perspective and her business decisions.

From her early days sharing vintage boots on social media to opening a thriving storefront in Fort Worth, Lizzy's story is a masterclass in following your instincts while building a sustainable business. Whether you're an aspiring entrepreneur, fashion enthusiast, or someone seeking inspiration, this conversation offers valuable insights about turning passion into purpose and building a brand that stands out.

Find the episode on Spotify & Apple Podcasts